BOP 2007 > Web Site Winners > Best Multimedia Package (Independent/Unaffiliated Sites)
- 2nd Place
- “Atacama Stories”
- UNC

The Atacame Desert in northern Chile is the driest place on earth. Stretching 600 miles from Peru's southern border, there are parts where rainfall has never been recorded. But the Atacama is not without life. Home to more than a million people who find refuge in coastal cities, mining camps and oasis towns, there are vibrant communities, artisans, toughened workers and a devoted group of astronomers taking advantage of this unique environment. These are some of their stories.
- Comments (Josh Meltzer)
The judges spoke at length about telling stories for the web, and what separates good use of the web from just great storytelling. The first and third place entries had the best storytelling in this category, hands down. The Kingsley’s Crossing piece was so compelling, that all of the judges wanted to see the piece in its entirety on its first view. That said, several of the judges expressed concern that the piece didn’t use the web’s ability for interactivity and viewer control, and that this piece and the Bloodlines piece were essentially similar in nature to a TV piece or even an audio slideshow. The judges felt that allowing the user to navigate the story themselves though the use of an interactive map, chapters, or a timeline would have made this piece more appropriate for the web. Because all of the judges agree that good storytelling comes first over a flashy interactive interface, Kingsley’s Crossing rose the top. Its use of a map, though non-interactive, was a nice touch. Atacama, the second place entry, featured fantastic interactivity and information. The judges felt it is the end all, be all for the Atacama Encyclopedia, but was not enough of a compelling story to rise to the very top. The photography, audio, interactive maps, and design were top rate, but the storytelling was not compelling. The third place entry had beautiful audio, wonderful photography, and a great story. Some of the judges disagreed on whether the use of video was appropriate and necessary.
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