BOP 2007 > Web Site Winners > Best Multimedia Package (Independent/Unaffiliated Sites)
- Place
- “Bloodline”
- Kristen Ashburn/MediaStorm
The AIDS pandemic continues to devastate sub-Saharan Africa. Two million people died from the disease in 2005 alone. Twelve million children have lost at least one parent. The statistics are staggering. "But we are not only talking of numbers here," says Paddington Mazarura of Zimbabwe, a career professional infected with HIV. "We are talking of people." Kristen Ashburn's BLOODLINE: AIDS and Family is the story of these men, women and their children. Ashburn’s photographs are heartbreaking. But they also tell us of something more. They remind us of how tenuous our connection is to each other. In doing so, they show that what matters most is the care we give to those in need.
- Comments (Josh Meltzer)
The judges spoke at length about telling stories for the web, and what separates good use of the web from just great storytelling. The first and third place entries had the best storytelling in this category, hands down. The Kingsley’s Crossing piece was so compelling, that all of the judges wanted to see the piece in its entirety on its first view. That said, several of the judges expressed concern that the piece didn’t use the web’s ability for interactivity and viewer control, and that this piece and the Bloodlines piece were essentially similar in nature to a TV piece or even an audio slideshow. The judges felt that allowing the user to navigate the story themselves though the use of an interactive map, chapters, or a timeline would have made this piece more appropriate for the web. Because all of the judges agree that good storytelling comes first over a flashy interactive interface, Kingsley’s Crossing rose the top. Its use of a map, though non-interactive, was a nice touch. Atacama, the second place entry, featured fantastic interactivity and information. The judges felt it is the end all, be all for the Atacama Encyclopedia, but was not enough of a compelling story to rise to the very top. The photography, audio, interactive maps, and design were top rate, but the storytelling was not compelling. The third place entry had beautiful audio, wonderful photography, and a great story. Some of the judges disagreed on whether the use of video was appropriate and necessary.
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